Hyperbolic is a boutique creative studio devoted to fashion, luxury retail, beauty, and beyond — crafting work that resonates culturally and delivers measurable impact.
Led by creative director Dimitri Falk, we shape ideas into compelling stories, moving seamlessly from concept to realization across today’s ever-shifting digital landscape.
“As President & Chief Creative Officer at Piñata and co-founder of Hyperbolic — a legacy agency from 25 years in the industry — I’ve led global campaigns and immersive experiences for iconic brands including MAC Cosmetics and Chanel, while also guiding startups that are reshaping how consumers engage with fashion. Most recently, through VESTIUM, I’m helping redefine the statement suit with a slow-fashion ethos that blends sustainability, craftsmanship, and modern culture.
What sets me and my team apart is a dual focus: bold creative vision + measurable business outcomes. I believe that “vision without ROA is art; vision with ROA is legacy.” My work always balances imaginative storytelling with ROI, ensuring that every idea not only inspires but also performs.”
Dimitri Falk, The Robb Report
