About us

We Are Hyperbolic.

Hyperbolic is a boutique creative studio working at the intersection of fashion, luxury retail, beauty, and culture.

With 25+ years of experience and a career-long, cross-disciplinary team, we take a purpose-built approach—maximizing outcomes with creativity as the driving principle. We turn sharp ideas into work that lands culturally and performs in the real world, moving cleanly from concept to execution across an ever-shifting digital landscape.

We Are Hyperbolic.

Hyperbolic is a boutique creative studio working at the intersection of fashion, luxury retail, beauty, and culture.

Brand Strategy & Vision

We define the core idea, positioning, and cultural point of view that guides brands from launch through scale.

Creative Direction

We lead the visual and narrative language across every touchpoint, ensuring consistency, distinction, and impact.

Product & Campaign Launches

We take products to market with bold, culturally resonant campaigns designed to cut through and convert attention into momentum

Digital Ecosystems & Platforms

We design and build connected digital experiences—from websites to social—that move seamlessly and perform at scale.

Content & Storytelling

We produce high-end content across video, photography, motion, and social that elevates brands and drives engagement.

Cultural Activations & Partnerships

We connect brands to talent, influencers, and moments that matter, creating relevance through authentic cultural alignment.

Our vision

01. Intersection of Fashion, Luxury & Culture

02. Purpose-Built Creative Strategy

03. Real-World Performance & ROI

04. Seamless Concept-to-Execution

05. Transforming Vision into Legacy

Meet the founders

Dimitri Falk

founder

Dimitri Falk is the founder and lead creative of Hyperbolic, where he spearheads vision, strategy, and execution across fashion, luxury, culture, and technology. With 25+ years of award-winning creative leadership, he has shaped culture-forward work for global brands including Estée Lauder Companies, Chanel, Sony, Sephora, and Under Armour. As an ongoing creative chief, Dimitri currently leads brand and creative direction for VESTIUM and serves as President & Chief Creative Officer at Piñata.

A founder and operator, he previously co-founded Indelible (1999–2013) and guided creative leadership at Smartypants through its 2022 acquisition by Unilever. His work is driven by a simple principle: vision without ROI is art; vision with ROI is legacy.

Jimmy Raskin

co-founder

Jimmy Raskin is a co-founder of Hyperbolic, where he leads creative direction across fashion, luxury, and culture-driven brands. With over 25 years of experience spanning brand, digital, and experiential work, he specializes in turning strategic ideas into executed, market-ready systems.

Previously, Raskin co-founded Indelible Media, leading award-winning campaigns and product launches for M·A·C Cosmetics, Equinox, Hearst Publishing, and Cartier, and helping bring SmartyPants to market through its acquisition by Unilever. He also provides ongoing creative oversight partner brands Piñata Rent, Inc. and the sartorial fashion house VESTIUM.