Hyperbolic’s Agency-of-Record relationship with M·A·C Cosmetics spanned the production of multiple major product launches, the creation of the M·A·C Pro community, and led M·A·C’s online sales and marketing strategy.

The engagement was expansive over 15 years—covering creative direction for global campaigns, platform development, trend-driven and educational video content, and the launch of the M·A·C AIDS Fund’s iconic Viva Glam collection, working with the world’s leading musicians and global fashion icons.